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Make Your Mark: Logo & Branding 

Why is Branding so Important?

Good branding is essential for any business or organization to stand out in any competitive marketplace. A strong online brand helps your company become more recognizable and can create a positive, lasting impression with customers and prospects.

Good branding can also improve customer loyalty, help to differentiate your company from competitors, and can even lead to increased sales and profits.

Furthermore, a powerful, consistent brand can help to create a unique identity for your company and give it a competitive edge.

With a strong brand, your business will have the ability to create a lasting impression on customers.

Why Have a Business Logo?

Having a logo for your business is essential to creating a professional, recognizable brand. A logo provides a visual representation of your company’s values and mission and serves as the foundation for all of your branding efforts.

It allows you to differentiate yourself in the market and stand out from your competition. It also helps build trust and loyalty with customers and potential customers alike.

A logo helps build your company’s identity and can be used in a variety of ways from website design to email campaigns.

How Can I Prepare Before I Meet with My Digital Consultant?

At GO Digital SASK, we understand that a successful logo project starts with preparation. Before you meet with us to discuss your logo design there are some key steps you can take to ensure that you get the most out of your meeting:


It is important to have a clear understanding of your company’s mission and vision. You’ll need to think about the goals of your logo, as well as the audience you are trying to target. Developing a list of keywords and phrases that you associate with your company will help to create the right message in your logo.


In terms of design, it can be helpful to have some concrete examples of logos you like and dislike. This can help our team to create a logo that is unique and perfectly tailored to your company. Additionally, having a list of fonts and colours you prefer can help us to create a logo that fits your style.

Frequently Asked Questions (FAQ)
How many logos will I receive?

The number of logos that can be created for a single business depends on the individual needs of the business. Generally, clients will receive several logo variations, from the base primary logo design to colour variations to black & white designs and transparent variants.


The exact number of logos created for a business is ultimately up to the business’s preferences.

Will I receive a Brand Identity Guideline?

Yes! We strive to provide comprehensive brand identity guidelines that ensure our clients are able to effectively communicate their brand's story and values. Our guidelines include everything from logo design to colour palettes and typography.


With our help, our clients can ensure that their branding is consistent and recognizable.

How long does it take to design a logo?

The amount of time it takes to design a logo can vary greatly depending on the complexity and scope of the project. On average, a basic logo design can take a few weeks to complete.


Your response time will also determine how fast the logo process can be completed.

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